Helldén Environmental Engineering

Helldén Environmental Engineering

Industry: Environmental consultancy
Location: Stockholm, Sweden
Duration: November 2025 – March (2026)
Website: https://hellden-environmental.se/

Project Overview

Helldén Environmental Engineering is a technical consultancy operating within environmental services, supporting clients across areas such as contaminated land, waste and regulatory processes.

The project focused on improving and developing the company’s website to better reflect its expertise through a clearer structure and more consistent visual direction.

AssiDesign contributed with photography of team members and office environment, alongside image editing adapted for digital use.A structured layout and visual direction were developed to support clarity, usability and a more cohesive presentation of services.

The result is a more professional and aligned digital presence that strengthens the company’s credibility and communication towards clients.

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Challenge

Helldén Environmental Engineering operates within a specialised and technical field where much of the work is subject to confidentiality.

A key challenge was to produce visual material that represents the company’s services and expertise without revealing sensitive project information.

This required carefully capturing environments and contexts that reflect the nature of the work, while maintaining a professional and credible visual expression.

Approach

The project was approached with a focus on creating representative visual material while respecting confidentiality.

AssiDesign planned and executed photography of the team and office environment, selecting angles and contexts that reflect the company’s work without exposing sensitive information.

The images were edited and adapted for web use, forming a consistent visual foundation.

In parallel, a clearer layout and visual direction were developed to improve structure, usability and communication of services.

Portrait Photography

iPhone 14 version

Design Direction

The design direction for Lagaalternativt is grounded in a warm and natural visual world inspired by the ocean, fresh ingredients and everyday cooking.
The palette blends deep blue, soft lavender and light tones to create a calm but expressive identity. Typography combines personality with clarity, giving the brand a friendly and confident tone.

The direction emphasises simplicity, warmth and an authentic connection to food. Every visual element supports Alexandra’s storytelling, making the brand feel approachable, modern and true to its purpose.

Outcome and Impact

The project gave Lagaalternativt a sharper identity that mirrors Alexandra’s creativity and her connection to food.

The visual expression now feels clearer, more intentional and easier to recognise across channels.

The website ties her work together in a way that feels natural and effortless.

Services, recipes and collaborations are organised so visitors immediately understand what the brand offers and how they can engage with it.

The design supports the content instead of competing with it, giving Alexandra’s voice and imagery the space they deserve.

The impact is a brand that communicates with more clarity and confidence. Lagaalternativt now appears more established, more professional and more aligned with its purpose.

The updated identity helps the brand attract the right partners, reach new audiences and build stronger relationships.

Overall, the project has created momentum — a visual and digital presence that strengthens trust, lifts the brand’s profile and opens the door to future opportunities.

Scope of work

The project covered the full development of Lagaalternativt’s visual identity and digital presence. AssiDesign was responsible for shaping the brand’s expression, organising its content and creating a website that reflects Alexandra’s creative direction and culinary focus.

Included in the scope:

Brand Identity
• Creation of a complete visual identity
• Development of color palette inspired by ocean tones and natural materials
• Selection of typography for personality, warmth and readability
• Logo system: primary logo, secondary logo and symbol variations
• Identity guidelines for consistent use across channels

Web Design & Development
• Full redesign of the Lagaalternativt website in Squarespace
• Structure and layout planning for all pages
• Copywriting for homepage, services, recipes and contact section
• Implementation of the visual identity across the entire site
• Image selection and preparation for digital use
• Mobile optimisation and basic on-page SEO

Content & Communication
• Refinement of tone of voice to match Alexandra’s personality and brand direction
• Clear presentation of services and collaborations
• Support in structuring recipe content for readability and flow

Delivery & Project Management
• Continuous check-ins throughout the project
• File handover (logos, identity assets, design documentation)
• Guidance for future updates and maintenance of the website

Helldén Environmental Engineering

Helldén Environmental Engineering

Industry: Environmental consultancyLocation: Stockholm, SwedenDuration: November 2025 – March (2026)Website: https://hellden-environmental.se/

Project Overview

Helldén Environmental Engineering is a technical consultancy operating within environmental services, supporting clients across areas such as contaminated land, waste and regulatory processes.

The project focused on improving and developing the company’s website to better reflect its expertise through a clearer structure and more consistent visual direction.

AssiDesign contributed with photography of team members and office environment, alongside image editing adapted for digital use.A structured layout and visual direction were developed to support clarity, usability and a more cohesive presentation of services.

The result is a more professional and aligned digital presence that strengthens the company’s credibility and communication towards clients.

Challenge

Helldén Environmental Engineering operates within a specialised and technical field where much of the work is subject to confidentiality.

A key challenge was to produce visual material that represents the company’s services and expertise without revealing sensitive project information.

This required carefully capturing environments and contexts that reflect the nature of the work, while maintaining a professional and credible visual expression.

Approach

The project was approached with a focus on creating representative visual material while respecting confidentiality.

AssiDesign planned and executed photography of the team and office environment, selecting angles and contexts that reflect the company’s work without exposing sensitive information.

The images were edited and adapted for web use, forming a consistent visual foundation.

In parallel, a clearer layout and visual direction were developed to improve structure, usability and communication of services.

Portrait Photography

iPhone 14 version

Design Direction

The direction emphasises simplicity, warmth and an authentic connection to food. Every visual element supports Alexandra’s storytelling, making the brand feel approachable, modern and true to its purpose.

Outcome and Impact

The project gave Lagaalternativt a sharper identity that mirrors Alexandra’s creativity and her connection to food.

The visual expression now feels clearer, more intentional and easier to recognise across channels.

The website ties her work together in a way that feels natural and effortless.

Services, recipes and collaborations are organised so visitors immediately understand what the brand offers and how they can engage with it.

The design supports the content instead of competing with it, giving Alexandra’s voice and imagery the space they deserve.

The impact is a brand that communicates with more clarity and confidence. Lagaalternativt now appears more established, more professional and more aligned with its purpose.

The updated identity helps the brand attract the right partners, reach new audiences and build stronger relationships.

Overall, the project has created momentum — a visual and digital presence that strengthens trust, lifts the brand’s profile and opens the door to future opportunities.

Scope of work

The project covered the full development of Lagaalternativt’s visual identity and digital presence. AssiDesign was responsible for shaping the brand’s expression, organising its content and creating a website that reflects Alexandra’s creative direction and culinary focus.

Included in the scope:

Content & Communication• Refinement of tone of voice to match Alexandra’s personality and brand direction• Clear presentation of services and collaborations• Support in structuring recipe content for readability and flow

Delivery & Project Management• Continuous check-ins throughout the project• File handover (logos, identity assets, design documentation)• Guidance for future updates and maintenance of the website

ASSIDESIGN

Industry: Environmental consultancy
Location: Stockholm, Sweden
Duration: November 2025 – March (2026)
Website: https://hellden-environmental.se/

Content & Communication
• Refinement of tone of voice to match Alexandra’s personality and brand direction
• Clear presentation of services and collaborations
• Support in structuring recipe content for readability and flow

Delivery & Project Management
• Continuous check-ins throughout the project
• File handover (logos, identity assets, design documentation)
• Guidance for future updates and maintenance of the website