CITYHAIREXTENSIONS
Industry: Hair Salon & Beauty
Location: Stockholm, Sweden
Duration: October 2024 – February 2025
Website: www.cityhairextensions.se
Project Overview
CityHairExtensions is a premium hair salon based in central Stockholm, specializing in hair extensions, styling and professional haircare. With a growing demand from both loyal clients and new online visitors, the salon needed a complete digital makeover to match the quality of their in-person experience.
AssiDesign was brought in to redesign the entire website, enhance their digital storytelling, and unify their visual identity across platforms.
The mission was to build a seamless, luxurious, and user-friendly web experience that would strengthen both client trust and product visibility.
Photography and Production by AssiDesign
Challenge
The challenge was to communicate CityHairExtensions' in-salon elegance through a digital interface – while making the website intuitive for both service bookings and product browsing.
The previous site lacked structure and clarity, which made it hard for users to navigate, understand the service offer, or trust the product catalog.
We needed to elevate both form and function, while preserving the personal tone of a boutique salon.
Approach
The project began with a UX audit of the existing site and a mapping of client and customer behaviors. We defined two parallel user journeys – one for booking salon appointments and one for browsing haircare products.
Next, we photographed and edited over 750 product images in a consistent, high-end aesthetic. These were then integrated into a new Squarespace website designed with modern, clean, and conversion-optimized layouts.
The copywriting was adapted to reflect the salon’s voice: calm, confident and clear – with service descriptions that feel both informative and welcoming.
We also introduced new visual consistency across all pages, while leaving room for the brand’s warm personality to shine.
Design Direction
We used a soft and elegant visual palette – beige tones, high-quality visuals, generous spacing and elegant typography – to reflect the refined yet approachable atmosphere of the salon.
The site combines beauty and function: seamless transitions between pages, clear calls to action, mobile-optimized navigation and visual consistency across all modules. The visual identity now speaks directly to both first-time visitors and loyal returning clients.
✦ 750+ products professionally photographed and web-optimized
✦ Complete redesign of website structure, copy, and flow
✦ Clear service presentation with simplified booking logic
✦ Stronger alignment between physical and digital experience
✦ Elevated visual identity with consistent brand touchpoints
✦ Positive feedback from clients on clarity, visuals, and ease of use
CityHairExtensions now has a digital presence that lives up to the beauty of their salon – combining professionalism, warmth, and functionality in one seamless experience.
Results & Impact
Visual clarity meets product beauty.
Scope of work
UX audit & user journey mapping
Complete website redesign in Squarespace
E-commerce structure & content flow
Photography of 750+ products and visuals
Image retouching & web optimization
Copywriting for services and product pages
Visual communication & layout strategy
Brand tone refinement for digital platforms
Together, these elements resulted in a cohesive, high-end digital presence that reflects the salon’s professionalism, builds trust with clients, and supports long-term brand growth.
