Bellezza Head Spa

Bellezza Head Spa

Industry: Head spa and beauty services
Location: Sweden, Stockholm
Duration: Jan (2025) – April (2026)
Website: https://bellezzas.se/

Project Overview

Bellezza Head Spa is a Stockholm-based head spa and beauty studio offering treatments focused on scalp health, hair care and relaxation.

The project focused on strengthening the brand’s digital presence through content, visual direction and ongoing updates across both website and social media.

AssiDesign produced photography of products and treatments, creating visual material for the website, image bank and social platforms.

In parallel, content was structured and published, supported by a strategic approach to improve clarity, consistency and overall visibility.

The result is a more cohesive and experience-driven digital presence that reflects both the services and the atmosphere of the brand.

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Challenge

Bellezza Head Spa operates within an experience driven industry where the atmosphere is as important as the treatments themselves.

A key challenge was to translate the in person experience into digital content, capturing both the treatments and the brand’s calm and premium feel.

There was also a need for consistent and high quality visual material across website and social media.

Approach

AssiDesign produced content photography of products and treatments, focusing on capturing the experience, environment and details of the service.

Visual material was created for use across the website, image bank and social platforms, ensuring consistency across all channels.

Content was structured, updated and published continuously, supported by a strategic approach to strengthen clarity, presence and overall brand perception.

iPhone 14 version

Visual Direction 

The visual direction was developed based on Bellezza’s existing brand, with a focus on translating the in person experience into digital content.

A soft and neutral palette, natural materials and light were used to capture the calm and premium feel of the treatments. Close up imagery highlights details and reinforces the atmosphere of the space.

The focus was on creating consistent and high quality visual material that aligns with the brand across both website and social media.

Outcome and Impact

The project resulted in a stronger and more intentional digital presence where visual content plays a central role in communicating the brand.

Through consistent photography of treatments, products and environment, Bellezza now has a structured image bank that supports both ongoing updates and future content needs.

The website and social platforms are better aligned, creating a more unified experience where services, atmosphere and brand identity are clearly connected.

This has strengthened how the brand is perceived online, making the offering easier to understand while reinforcing a sense of quality, trust and professionalism.

Scope of work

The project covered the full development of Lagaalternativt’s visual identity and digital presence. AssiDesign was responsible for shaping the brand’s expression, organising its content and creating a website that reflects Alexandra’s creative direction and culinary focus.

Included in the scope:

Brand Identity
• Creation of a complete visual identity
• Development of color palette inspired by ocean tones and natural materials
• Selection of typography for personality, warmth and readability
• Logo system: primary logo, secondary logo and symbol variations
• Identity guidelines for consistent use across channels

Web Design & Development
• Full redesign of the Lagaalternativt website in Squarespace
• Structure and layout planning for all pages
• Copywriting for homepage, services, recipes and contact section
• Implementation of the visual identity across the entire site
• Image selection and preparation for digital use
• Mobile optimisation and basic on-page SEO

Content & Communication
• Refinement of tone of voice to match Alexandra’s personality and brand direction
• Clear presentation of services and collaborations
• Support in structuring recipe content for readability and flow

Delivery & Project Management
• Continuous check-ins throughout the project
• File handover (logos, identity assets, design documentation)
• Guidance for future updates and maintenance of the website